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The Tourism Authority of Thailand (TAT) has outlined Digital Marketing, Image Building, Sustainability, Crystallization & Crisis Communications and Organization Management (DISCO) as its strategy for this year. The theme of this action plan is “higher revenue through Thainess”. This was announced at the recently concluded 12th edition of Thailand Travel Mart Plus 2013 (TTM+2013).
The Mart recorded 22 per cent growth in buyers. India, the fourth source market for Thailand, recorded the second largest number of registered buyers.
The Mart recorded 22 per cent growth in buyers. India, the fourth source market for Thailand, recorded the second largest number of registered buyers.